Sales Department Training

One of the primary reasons dealerships miss out on sales is the lack of investment in staff training. Often, new team members simply "shadow" experienced salespeople and watch a few online OEM videos for product knowledge.

While any training is beneficial, it’s crucial to equip your team with the skills to follow a structured process and, most importantly, to confidently ask customers for the sale—today. Research shows that one of the most common reasons customers don't make a purchase is that no one asked them to.

At AFS Dealership Training Academy, we provide both online and in-person training tailored for active AFS dealers. Our goal is simple: the more deals you close, the more financing opportunities we can offer you. Here’s what you can expect from our training program:

Understanding a Proven Sales Process: Equip your sales staff and management with essential knowledge on a successful selling process and how to implement it effectively every day.

Maximizing Lead Follow-Up: Learn how to optimize your follow-up system to ensure every lead is fully pursued, preventing any potential sales from slipping away.

Overcoming Objections: Gain strategies for addressing and processing objections, guiding you toward the critical closing question.

Consistent Closing Techniques: Discover how to make the closing question part of every sales conversation, ensuring that you seize every opportunity to finalize a sale.

Invest in your team's success and watch your dealership thrive!

Financial Impact to your Dealership

BLL Trainees add $240,000 in additional profit to their dealerships each year!